I had a conversation with my mom a few years back about rock n' roll music. She mentioned that when she was a teen in the 1950's many parental figures were offended by the music that the younger generation was listening to. She pointed out that parents had NO IDEA what they in for. By the 1970's, female artists were posing half-naked on their album covers, and by the 1980's, rap artists were spewing out fervent misogynistic lyrics in the name of humor.
The same can be said for political campaigns. The chart below describes strategies of negative campaigning compared to positive campaigning during the 2012 primary election for the Republican Party.candidate. It appears the playbook for the hopeful nominees is negative messaging. At the Republican convention in 2008 the delegates chanted “drill baby drill” (a positive message about the need to be self-sufficient with our resources), but by 2016 they were chanting “lock her up” (a request to put the other party’s prospective nominee in jail). So far, every commercial that I’ve seen “for” Hillary Clinton has been a negative advertisement about how fearful we should be of a Donald Trump presidency.
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October 2017
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