Donald Trump and Hillary Clinton are poised to spend about $1,000,000,000 each on this year's election. Yes, that's nine zeros, otherwise known as a billion dollars each!!!
Here's how the breakdown looked in 2012:
You might want to view the chart below in fullscreen mode (or download it), as it is filled with information. The main point is, there are specific sub-groups of US citizens that have a lot of clout, and it's probably wise to appeal to as many of them as you can. Some argue that Donald Trump has ignored many of these demographic personalities and will thus lose the election, but as hope to his supporters, my prediction of who will win the presidential contest has been incorrect since 1988, and this year I am thinking Hillary Clinton will win. Good luck to everyone!
Voter Demographics of the United States Presidential Election 2012 - Format PDF |